Get sun savvy for summer
One of the many preventive care articles I wrote for the PacificSource blog.
Samples of My Work
Jump to: Health & Wellness | Health Insurance | Poetry
Health & Wellness
How to support someone feeling down
This blog post outperformed average engagement across all platforms, more than doubling typical rates on Facebook and Instagram.
Walk like a penguin & other winter safety tips
A piece I wrote for PacificSource that remains one of the blog’s top ten most-viewed posts.
Rethinking Stress
This blog post is a good example of how I integrate current scientific findings into wellness topics to increase trust and authority.
5 strategies for getting past negative emotions
One of the "Wellness Toolkits" I created for PacificSource employer clients to share with their staff. Included a blog post and downloadable flier.
High-dose flu vaccines: What to know
I wrote this educational post as part of the company's annual flu prevention campaign. It addressed common questions and provided helpful resources.
7 ways to invest in our planet
Written for the PacificSource Blog for Earth Day 2023, encouraging members to take simple actions to help protect the environment.
Tips for shrinking your carbon footprint
Emphasizing the connection between climate change and physical/mental health, this educational post provides actionable ideas in a visual, infographic style.
Shining a Light on Mental Health
A direct mail piece to Medicare members to provide mental health education, address common stigmas, and encourage seeking care.
Poetry
Together - For Terry
This poem was commissioned for a 50th wedding anniversary gift. Both giver & recipient were thrilled with the final draft.
End of the Line
This poem will be included in my forthcoming poetry chapbook.
Noble, Brilliant, Kind
Commissioned poem for a celebration of life. Bruce was a beloved geriatrician, hospice provider, and community volunteer.
Fathom
Written as my mother was nearing her transition. She and I were both in a liminal space where grief, fear, and gratitude mingle.
Soft Targets
This poem won first place in the Oregon Poetry Association's Spring 2016 Contest, New Poets category.
How to Love Everything
Mine was the title poem for an anthology produced by Red Sofa Poets, a critique group in Eugene, Oregon.
Forest Music
A birthday gift poem. The recipient wrote, "Seeing myself through Kelly’s eyes is a gift that lingers today, 12 years later."
Conversation by the River
A poem about the challenges of communication. It's early work, but I'm still proud of what I was able to capture in a condensed format.
Health Insurance
Accessing Care: Timely Tips & Resources
This email to health plan members addressed the growing issue of health care access, offering helpful tips and resources.
Community Giving Impact Report
Annual report showcasing PacificSource's community giving programs. Includes compelling stories from the nonprofit recipients.
From Crisis to Comfort
Flier that was part of a multi-channel campaign to share real-life member stories, highlighting PacificSource's customer service.
Going Beyond What’s Required
B2C Sales brochure for Medicare Advantage plans - collaborated with in-house teams to ensure accuracy, clarity, and compelling CTAs.
Helping You Help Your Clients
B2B guide for insurance brokers to convey the PacificSource value proposition and support sales efforts, a new resource that was well-received by brokers.
